![]() The percentage that goes back into your dividend varies depending on how well the company did financially the previous year, but it tends to be around 10%. However, when you use a gift card to make purchases, that can be considered eligible as long as it otherwise would be. One notable exception is that gift cards do not count toward your REI dividend. This includes the physical REI stores or through REI.com. Almost any merchandise you buy directly through REI is considered eligible as long as you are purchasing full-price items. REI Members earn toward their annual dividend by making eligible purchases. If you ever lose active status, getting it back is as easy as to resume making REI purchases. To be an active member of REI, all you have to do is spend at least 10$ merchandise in a year, unless it is the year that you first sign up. However, only members that are considered active receive a dividend notice. The upfront, one-time membership fee is only 20$, and there isn’t even an annual fee to keep your membership. To become an REI member, all you have to do is go here and sign up for a lifetime membership. The good news is that being a member of the REI co-op is both inexpensive and easy. How do you earn the dividend?įirst of all, only REI co-op memberships can earn a dividend. REI, also know as Recreation Equipment International, is well-know for its outdoor supplies. So, here are some answers to many of the FAQs people have when talking about the REI annual dividend program. Since this is such an unusual benefit to the company, understanding the ins and outs can be difficult. That means they offer a wide range of perks to their members, one of the most unique of which is their annual dividend. What sets it apart from other outdoor retailing competitors is that it follows the co-op business model. If you aren’t familiar with their brand, they are known for having high quality and ranked highly in the review of the top tent brands on the market. REI is short for Recreational Equipment Incorporated, an American company that offers outdoor gear, as well as courses and vacation options. You can also get any unused amount of the previous year ’s dividend added onto the next one, but this isn’t always the case. You can think of it a bit like a tax return and purchasing points on your credit card - only instead of frustrating points, it’s just money. The amount of money is based on two primary factors: a percentage of all eligible purchases made by a member and any rewards they accrued on their REI Mastercard during the previous year. The dividend is a sum of money that is awarded back to REI co-op members every year.
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